LEGO has officially unveiled a Transformers Optimus Prime set and yes, it can transform without removing a single piece. Standing at more than 35cm tall in robot mode and 15cm high as a truck, the set ...

Hasbro's latest Optimus Prime toy can transform from Truck to Robot on its own, and it was made possible with the toy company's collaboration with Robosen. The popular 90s toy has come to life, ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

Less than a year ago, Transformers fans’ mouths stood agape when Hasbro and Robosen Robotics revealed an absolutely amazing, fully programmable, 19-inch tall Optimus Prime figure that could transform ...

Caitlin Albers is a news writer with 10 years of experience covering the world of pop culture. When she's not writing about breaking news regarding the MCU, Caitlin can be found rewatching the ...

Optimus Prime's latest toy is a new Transformers Collaborative action figure that lets him transform and 'roll out' as an MLS ...

Hasbro and Robosen have launched a companion trailer for Optimus Prime with equally cool auto-conversion features and an equally steep $750 price. Robosen Robotics has teamed up with Hasbro to build a ...

Canon's latest product may look like a high-end camera, but it’s a Transformer toy in disguise. Canon partnered with Japanese toy maker Tomy to develop the Optimus Prime R5, a camera replica that can ...

Last year, Robosen collaborated with Hasbro to give Transformers fans something that they never knew they wanted, a self-transforming version of the Autobot leader, Optimus Prime. App-powered, it can ...