Join us at Ulta Beauty located in Chelsea, NYC (620 6th Avenue) on January 24, from 12:00 PM–6:00 PM, for a one-day ICONIC ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Now, the reason this perfume has everyone freaking out because ...

That’s hot! Paris Hilton is expanding her fragrance empire with ICONIC, marking her 30th perfume since she launched her fragrance business in 2004. Over the last 21 years, Hilton’s learned a thing or ...

Of course, it’s always easy to fall into overconsumption when it comes to shopping, but with more and more people tracking fragrance trends than ever before, it’s helpful to keep track of what ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While some early aughts trends might be better left in the ...

Parlux Fragrance (PARL) is currently down 13% because of a downgrade by Wedbush Morgan due to poor visibility on their Paris Hilton perfumes. One has to wonder why they would do this the day of the ...

Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your CityDeets: Join Paris Hilton Fragrances at Ulta Beauty ...

Paris Hilton Fragrances ICONIC Eau de Parfum is Hilton’s newest perfume, which she released exclusively with Ulta. It’s her 30th perfume, which she released in partnership with the NYC-based Parlux.