In the language of sales and marketing, “personal selling” singles out those situations in which a real human being is trying to sell something to another face-to-face. One might well ask what other ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Personal selling is the building of a one-on-one relationship where one party exchanges something of value with another party. Although personal selling has traditionally relied on phone meetings, ...