It’s impossible to deny how much of an impact TikTok increasingly has on artists’ careers. Songs that go viral on TikTok quickly skyrocket to the artist’s top-played song on streaming services, and ...

Social media has played an important role when it comes to songs going viral and getting thousands of streams. More recently, stream boosts have come from TikTok influencers with large followings like ...

What makes a song become a hit today? While listeners certainly play a role, new research suggests that streaming platforms and their algorithms also have a powerful influence on which songs rise to ...