Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Want to serve your clients better? Jimmy Burgess shares the lessons you can learn from Robert Cialdini’s must-read book on influence and persuasion — and how to apply them to real estate. Are you ...

Although I’ve staked my reputation on claiming that there are six universal principles of social influence—Reciprocity, Liking, Social Proof, Authority, Commitment/Consistency, and Scarcity—new ...

Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...

The Mind-Mouth Connection: Say "Happy," Be Happy? Although I’ve staked my reputation on claiming that there are six universal principles of social influence—Reciprocity, Liking, Social Proof, ...