When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Traditional education treats marketing as a creative discipline or a collection of disconnected principles or tactics. It ...

Not all marketers think in terms of processes. Those little routines and steps that you go through for everything from updating the CRM system to approving a campaign. In white collar, professional ...

Lights, camera, action! Welcome to another episode of the Marketing Smarts Live Show. This episode features special guest May Habib, who delves into the transformative power of AI in B2B marketing. If ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...

Vireo Video, a leading YouTube™ marketing agency, unveils its proprietary Video Accelerated Marketing Process (VAMP). Designed to empower businesses and unlock their full potential on YouTube, VAMP ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Workato, the leading enterprise automation platform, today announced the launch of the new Marketing Process Automation Certification, part of the company’s ...