Social media has grown from its infancy in the early 2000s into a ubiquitous part of most people's lives. What began as a way for people to connect with each other has evolved into a variety of ...

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

In the era of smartphones and affordable internet access, logging-on to social media has emerged as one of the integral routines in the lives of pre-adolescent kids, who are also known as tweens.