The worst way to manage a video marketing campaign on Facebook and YouTube is to produce one and then sit back hoping it goes viral. That's according to Alex McArthur, chief marketing officer for the ...
Purple began forming “cross-publisher” relationships to make media buys that include affiliate, editorial, video and more. The deals extend past network commission-based payments and CPMs into ...
The ads appeared in New York’s Union Square subway station on Monday morning. By Jem Aswad The buzz about Prince’s music being widely released to streaming services in time for the Grammys got louder ...
NYU Langone Health System is suing to block competitor Northwell Health from running ads the former said are mimicking its long-established color palettes and encroaching on its reputation. The case ...
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