Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Information theory and network physiology are rapidly converging fields that offer powerful frameworks for unraveling the complexities of living systems. At ...

Percolation theory constitutes a cornerstone of statistical physics, offering a framework to understand how local connectivity in systems gives rise to macroscopic phase transitions. Originally ...

This course provides an in-depth introduction to design science research, focusing on the scientific study of how people/teams develop new products, systems, and services. Students will develop skills ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

Since 2001, I have been developing a new framework and theory--psychology of working--which represents an innovative way of understanding and intervening in the work lives of everyone who work and who ...

The idea that we have brains hardwired with a mental template for learning grammar—famously espoused by Noam Chomsky of the Massachusetts Institute of Technology—has dominated linguistics for almost ...