Follow live updates for the 137th annual Rose Parade, including floats, performances, and celebs expected at first wet event ...

India, Jan. 1 -- New Year's Day in the US begins with color, music, and college football tradition. On January 1, 2026, Pasadena once again takes center stage as the iconic Rose Parade rolls through ...

Forbes contributors publish independent expert analyses and insights. Veronica Villafañe is an expert in the Hispanic media industry. Spanish-language networks Univision and Telemundo kick off the ...

Every year, without fail, the Rose Parade in Pasadena reaps moments worth talking about beyond its two-hour runtime. Last year, it was the iconic Elphaba float from the “Wicked” franchise, ...

Add Yahoo as a preferred source to see more of our stories on Google. One of the longest-running New Year’s traditions returns to Pasadena on Jan. 1, when the Rose Parade makes its way through the ...

For the first time in its 137-year history, the Rose Parade will be streaming live on TikTok, introducing a brand-new way for audiences around the world to experience the New Year’s Day celebration, ...

Add Yahoo as a preferred source to see more of our stories on Google. Rain or shine - the 2026 Rose Parade kicks off at 7 a.m. in Pasadena! Watch live coverage now on FOX 11. How to watch the 2026 ...