Instead, he says he stayed objective about the process–ensuring that his feelings about the company he built from scratch didn’t get in the way. “I didn’t ...

RXBar is recalling a wide variety of its protein bars. The bars, which are heavily marketed as containing all natural ingredients, may contain peanuts not declared in the ingredients list. That could ...

RXBar is building on its brand platform focused on combating B.S. with a Google Chrome browser extension that removes corporate jargon from social media, per details shared with Marketing Dive. The ...

RXBar is countering traditional “New Year, New You” marketing messaging associated with New Year’s resolutions with a campaign that combats “B.S.” in ads, according to a press release. The effort, ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Four years ago, Peter Rahal was making protein bars in his ...

Kellogg is buying protein-bar company RXBar for $600 million. "It was kind of a no-brainer," says RXBar CEO Peter Rahal. Rahal says he'll remain at the helm of his company, though the deal gives him ...

RxBar CEO Peter Rahal has stepped down from the helm of his protein bar brainchild, one of numerous changes underway as the fast-growing snack company expands into breakfast and other new product ...

Editor’s Note: Rxbar is a winner of Inc.’s 2017 Design Awards, our annual recognition of entrepreneurs using design to build great companies, in the “Package Design” category. After two years in ...

A Chrome extension targeting phrases like “disruptor” on social feeds is part of the Kellanova brand’s platform combatting phony trends. RXBar is needling people who overuse corporate lingo on ...