Skincare brand SK-II opened its first pop-up shop centered around mobile phones at a mall in Hainan, China, according to a press release. The store, which embodies a format the brand calls "social ...

There’s always been a bit of mystique around prestige skin-care brand SK-II. As the story goes, the company’s signature ingredient, PITERA™, was used in a sake brewery in Japan where scientists ...

SK-II is winding back the clock in more ways than one. On August 19, the Japanese cosmetics brand best known for its anti-aging formula recruited four long-time ambassadors to remake their first ...

Japanese skin care brand SK-II has just opened its first concept store, in Kuala Lumpur, in partnership with Luxasia, the Singaporean beauty distributor. Malaysia is among SK-II’s key markets in ...

The Olympian stars in the latest episode from a series of animated shorts by SK-II STUDIO's new 'VS Series.' By Eda Yu This article was created in paid partnership with SK-II. Simone Biles’ “VS Trolls ...

To receive the Vogue Business newsletter, sign up here. Through games like Roblox and Animal Crossing, consumers have warmed up to creating digital identities in virtual hangouts, and brands want in.

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...

To say that SK-II is passionate about Pitera would be a massive understatement. In all its associate products, marketing materials, website media (billed as Pitera TV), its patented and trademarked ...

Confidence appears to come naturally to Olympic athletes. Millions watch, awestruck, as a gymnast sticks that perfect landing, or a swimmer bests her competition by a mere hundredth of a second.

For the Japanese consumer, purchasing SK-II, the luxury skin-care line believed to make you look younger, is an event. At $100 for 2.5 ounces, it is also an investment in the high stakes world of ...

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. This essay first appeared Wednesday, December 13, in The Strategist Beauty Brief, a weekly newsletter ...