Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

As any successful business owner knows, within each challenge awaits a hidden opportunity. Using a SWOT analysis is one of the best ways to identify underlying problems in a business and unearth those ...

Life, with all its ups and downs, is a beautiful mosaic. Each piece, whether it’s joy, pain, triumph, or adversity, contributes to the larger picture. These experiences, in all their shades, carve us ...

SWOT analysis: Why you should perform one, especially during times of uncertainty Your email has been sent Image: marekuliasz, Getty Images/iStockphoto Must-read leadership coverage Shark Tank’s Mr.

One of the most basic lessons you learn in first year business school is the SWOT analysis—strengths, weaknesses, opportunities, and threats. And it's a great framework to apply to your business to ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...