Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

As a small-business owner who probably wishes there were more time in every day, you have every right to ask – and every reason to know why you should – spend time on any given task. You're smart to ...

One of the most basic lessons you learn in first year business school is the SWOT analysis—strengths, weaknesses, opportunities, and threats. And it's a great framework to apply to your business to ...

Life, with all its ups and downs, is a beautiful mosaic. Each piece, whether it’s joy, pain, triumph, or adversity, contributes to the larger picture. These experiences, in all their shades, carve us ...

These two types of analysis are both valuable techniques that can be used in tandem to help your company increase visibility, better support strategy, and reach company goals. Illustration: Lisa ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...

[ See also Core network security: A seldom used bag of tricks ] The exercise is most effective when combined with the systems approach. Without getting into the details, basically you need to clearly ...