Is it just me, or is "What's your birth chart?" the new "What do you like to do in your free time?" Birth charts have become a way for people to figure out compatibility, personality traits, and ...

Bath & Body Works is betting that your star sign belongs in your shower caddy, not just on your birth chart. The brand has rolled out a full Zodiac fragrance lineup so you can match your daily body ...

Buying a perfume used to be a simple experience — spray, let it sit, then smell it. If you liked its scent after letting it soak into your skin, you bought the bottle. These days, however, between a ...

An icon in the shape of a lightning bolt. Impact Link This is Pro Tips, where industry experts share their secrets. Here, we asked fragrance experts John Milligan and Meganne Natale how to find the ...

Three perfume industry professionals shared their best tips for finding a signature scent. They recommended training your nose to learn what types of scents you gravitate toward. It's important to ...