A new commercial for Kmart gets high marks for low humor but proves something to me about the value of online video to a marketer. It is this: Even a brand with nothing much to say can make a ...

Kmart hit a home run with its "Ship My Pants" commercial that probably reached more online users than television viewers when it launched last month.So what does the discount retail giant do for an ...

Kmart surprised consumers everywhere recently with the “Ship My Pants” ad, a viral juvenile-humor hit viewed more than 17 million times on YouTube since being released in April. Now, the all-purpose ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. K-Mart’s “Ship My Pants” was one of their ...