This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

With e-commerce startups breaking into eyewear, beauty, shaving, monthly subscriptions products and more, there will be plenty of need for boxes and packaging. That’s where Pakible, a Y ...

Your home cleaning products have a major carbon footprint. Several startups want to popularize a clever solution: remove the water. If you quickly scan through the products under your sink–counter ...

Packaging waste, especially plastics, is the sustainability issue of our time, driven by growing public and media attention. Yet just two years ago, we were talking about food waste and one ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Why has so much packaging not changed in decades? When shampoo manufacturers started switching from glass bottles to plastic in the 1960s, they weren’t thinking about how to make the new containers ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Tony the Tiger has adorned boxes of Kellogg’s Frosted Flakes for decades, and many consumers distinctly remember TV commercials where Tony would proclaim, “They’re gr-r-reat!” For a limited time last ...