What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...

The French philosopher and mathematician Blaise Pascal once penned a letter to a friend in which, at the end, he wrote: “If I had more time, I would have written a shorter letter.” This quote is quite ...

We’ve all heard of the KISS principle of keeping designs and systems as simple as possible by avoiding unnecessary complexity. The KISS principle was first used in the US Navy based on the need for ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Of course, what makes something good is subjective, but most of the answers are based on universally accepted design traits like even spacing between text blocks and consistent capitalization. Even ...

Some 544,000 people in the United States have no shelter every night, according to the U.S. Department of Housing and Urban Development. Homeless families make up over one-third of this total.

A website may be your business's only chance to make a positive first impression. Here's how to make it count. Your website’s design is crucial to your online presence and digital marketing strategy.

What makes a happy home? The people you share it with? The things you do inside it? The way it looks and feels? Most likely, it’s all of the above. While these first two factors are more specific to ...

In 2016, the San Francisco–based firm Studio BBA was tapped to design Mister Jiu’s, chef Brandon Jew’s popular fusion restaurant in the heart of Chinatown. When Jew was building Mamahuhu, his new ...