A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...
A situation analysis is the first step in developing a new multi-year strategy. It is the basis for the vision, strategic priorities, and theory of change and for forging strategic partnerships and ...
The five toolkits were developed by marketing professors Thomas Steenburgh of HBS and Jill Avery (HBS DBA'07) of Simmons School of Management. We asked Steenburgh to explain how practitioners can use ...
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