Smart started out as a joint venture between Daimler-Benz and the makers of Swatch watches, SMH, resulting in the formation of Micro Compact Car AG in 1994. The first product of that partnership ...
Smart – written in lowercase, was a German automaker established in 1994 via the famous association between SMH, the parent of the legendary Swatch watch company from Switzerland, and Daimler-Benz. It ...
The German automotive brand 'smart' was originally established in 1994 by Micro Compact Car AG (MCC), a joint venture between Swatch's SMH parent and Daimler-Benz. The deal fell through quickly, and ...