Social media influencers who match racial, ethnic identity of their audiences have a bigger—and unhealthy—impact

Food marketers increasingly use people for paid promotions who share the racial and ethnic identities of their target ...

Meet the typical social-media influencer: They make less than $100,000 a year and juggle other jobs

Forty-eight percent of creators earned less than $15,000 annually, according to a survey.

Here are the social media influencers the MEDC says it's paid

The list includes influencers who performed work for Pure Michigan, the You Can In Michigan campaign and the MEDC itself, ...

Was your favorite music influencer paid to post that song?

Social media can make a song go viral — even push it up the pop charts — seemingly overnight. Perhaps it's not surprising ...

In an era of ‘baddies,’ companies are racing to keep up with the influencer economy

Some companies are shifting towards influencer-style videos – but with regular customers and employees, not cultivated internet personalities.

MEDC paid social media influencers $500K to tout Michigan

Michigan tax dollars have been used to pay dozens of social media influencers to promote Michigan on platforms such as ...
The Citizen on MSN

Social media influencers are influencing Gen Z investment decisions in Tanzania, study warns

Dar es Salaam. A new study has raised concerns over the growing influence of social media personalities on investment decisions among Generation Z, warning that while digital platforms have widened ...

From Norway to Wisconsin, children want to be social media influencers when they grow up

A second grader in Norway drew a YouTube logo when my colleagues and I asked what they wanted to be when they grow up. When we asked why, the child explained that YouTubers are famous and make lots of ...