The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

tvbeat, a global provider of total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s programmatic capabilities to linear TV ...

NEW YORK—Charter's Spectrum Reach has announced that its clients have used Waymark’s AI-driven ad creation platform to create more than 15,000 ads since Spectrum Reach announced a deal with Waymark in ...

NEW YORK — A “Total TV” campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter Communications’ Spectrum Reach advertising arm. It’s a ...