The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

PUMA has officially unveiled the new logo for its collab with NBA player Tyrese Haliburton. In a provocative clapback to haters, the new logo featured on a t-shirt reading "OVERRATE THAT" – a response ...

The Super Bowl 59 logo is a historic and visually striking design that stands out from previous years. Unlike past Super Bowl logos that followed a standardized template with minimal local influence, ...

Industry experts weigh in on the power of branding.

NFL fans are loving an epic customized re-design of the Cleveland Browns logo that a prominent graphic designer put together. Graphic designer Emily Morgan has built up quite the following on social ...

Don’t want to get too esoteric here, but let’s start with a little side note on the following so very serious and urgent matter. The idea that beauty is subject to opinion has been around in various ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...