Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. The best tag line for the film Friendly Persuasion, which featured Gary ...

The most effective leaders don’t rely on authority alone; they understand the psychology of influence and persuasion to bring people along with them. Whether you're leading a team through change, ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

I remember my first big pitch vividly. I was a nervous young entrepreneur standing before a group of seasoned investors. My hands trembled as I spoke about my idea, my voice wavering with every word.

Source: Walther, ChatGPT-4, 2025 / OpenAI In the shadowy intersection of psychology and technology, a new form of influence is emerging—one that operates with surgical precision, learning from our ...

Last month, I attended a Leadership Summit, where I watched the conference room fall silent as the keynote CEO stepped to the ...