Synthetic surveys using digital twins do a poor job estimating the public mood and are especially error-prone for some subgroups, including Republicans and Black adults.

This Pew Research Center report examines whether AI-generated survey data can accurately duplicate the results of high-quality public opinion polls. We conducted this methodological experiment to ...

The big picture: Lauren Leek maintains that surveys are not obsolete, but she warns they face serious challenges as participation dwindles and AI agents increasingly fill the gap. Despite these ...

This report documents the rich set of extant findings about the causes, consequences, and remedies for the general decline in survey response throughout the developed world. This decline represents a ...