BIRMINGHAM, Ala.--(BUSINESS WIRE)--Today, StreetMetrics, a leader in Out-of-Home (OOH) media measurement and attribution, announces the successful completion of the OOH industry’s first-ever ...

Representative surveys on individuals’ daily time use—across unpaid domestic and care work, employment and other productive activities—are essential to understand economic decision-making among men ...

The Coalition for Innovative Media Measurement (CIMM) and TVB have released a new study, authored by Patti Cohen, that examines how local viewing is measured across television, mobile devices, ...

TV industry bodies the Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are launching a joint study focused on developing an action plan for supporting the evolution of local TV ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...