The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still requires some finesse and ...

Microsoft's Applied Sciences Group – which concentrates on bringing together optics, electronics and software to create new human/computer interfaces – have developed a new type of wedge-shaped lens ...

A pair of Apple patent applications published by the U.S. Patent and Trademark Office on Thursday describe a display capable of displaying 2D and 3D images at the same time and a portable cellular ...

Back in 2011, Google filed a patent for an unlock system for Google Glass that would use eye-tracking technology. Tokyo-based startup Fove believes the combination of a head mounted display (HMD) and ...

Announced and launched today, Varjo’s enterprise-focused VR-2 brings support for SteamVR content and improves on the headset’s ‘bionic display’, which delivers ‘retina’ resolution at the center of the ...

Google Ads is now expanding parallel tracking to Display and Video campaigns on May 1st. Back in September, it was announced that parallel tracking would be expanded to Display and Video campaigns in ...

Last month, The U.S. Patent Office approved new Facebook technology for a virtual reality headset that can track people’s vision to focus on specific parts of a VR simulation — just how an eye might.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Callahan, marketing director at Bizo ...