The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

Editor and Associate Publisher Deborah Lockridge explains in this editorial why Heavy Duty Trucking has a new logo and how it reflects how trucking, and HDT, are evolving. We’ve spent a lot of time ...

B2B publishing has changed a lot over the years, and so has trucking. What hasn't changed is HDT's commitment to the trucking industry. Heavy Duty Trucking has a new look, a rebrand that reflects its ...

Click here to write a Letter to the Editor. LEXANDRIA, Va. — American Trucking Associations unveiled a logo May 30 celebrating the 100th anniversary of the birth of the trucking industry. The ...