Driving Japan’s AX from the front lines.” Through its five business domains—IT consulting, UX design, AI/data science, ...

When testing the user experience of a new tech product, making the experience as true to “real life” usage for testers as possible is an important part of getting genuinely insightful feedback.

Read the original version in Portuguese here. UX Design, or user experience-centered design, is not, as is commonly thought, a field focused exclusively on the digital world, screens, and visual ...