In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

Effective moderation is essential to ensure the content aligns with your brand's values and complies with legal and ethical standards. Protect brand integrity. Automated malware detection and ...

Reddit was found to be selling user content under a new deal with an unnamed AI company, with the social news aggregator platform receiving as much as $60 million per year on this transaction. The ...

What excites me about SEO is that it’s always changing. You can’t stand still – staying ahead is crucial. Small advantages matter in the competitive battle for audience attention. One activation that ...

It’s being reported that a deal has been struck to allow an unnamed large AI company to use Reddit user content for training purposes … The deal is said to be worth around $60M per year, and comes at ...

Differentiating your consumer-packaged goods brand on Amazon is both necessary and difficult. My experience as a consultant who helps CPG brands stand out on Amazon has led me to discover what I ...

ESPN plans to add some user-generated content to its flagship streaming service. ESPN executives are targeting a price of either $25 or $30 per month for the service. ESPN will likely announce a name ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

Over a decade of valuable user content is now for sale as Reddit preps to go public. Over a decade of valuable user content is now for sale as Reddit preps to go public. is a former weekend editor who ...