Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Add Yahoo as a preferred source to see more of our stories on Google. What is your go-to menu item when you walk into the Varsity and get greeted with “What’ll ya have?” Is it the hot dogs? Onion ...

An antitrust lawsuit filed in 2024 against Varsity is set to go before a jury in two months, the fourth such case to accuse the cheerleading giant of engaging in monopolistic behavior. The suit also ...

Jeff Webb, the entrepreneur who founded and built the cheerleading powerhouse Varsity Spirit, has died at 76 following an accident. His death was confirmed by Varsity Spirit, the company he founded in ...

Add Yahoo as a preferred source to see more of our stories on Google. Aug. 30—Chicago — Attorney General Kwame Raoul announced that Illinois has joined an $82.5 million proposed antitrust settlement ...

(Reuters) - Varsity Brands LLC has agreed to pay $43.5 million to resolve a federal lawsuit that the student apparel company and producer of cheerleading events abused its industry dominance, causing ...

Gordon Muir, president of the Varsity, is a walking advertisement for the health benefits of chili dogs, onion rings and fried pies. The 53-year-old fast-food magnate steps out of a door labeled ...

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Things don’t change often at the Varsity. Right now, however, there’s a big void at the iconic landmark in Midtown: drive-in service, an attraction since the restaurant was founded in 1928. Blame the ...

This story starts all the way back in 1865, when Harvard baseball players started sewing big crimson Hs onto the centers of their sweaters. The demarcation meant they were a star player — and, as such ...