Discover quantitative and qualitative data skills to improve decision-making and apply your knowledge effectively in today's fast-paced business world.

Both qualitative and quantitative research are used to measure the results of data. Qualitative research focuses on data that is expressed through words and actions.

There are four types of customer relationship management (CRM) data: quantitative, qualitative, descriptive and identity. Understanding what specific information falls under these categories and ...

Relying on quantitative data can overlook the human element of consumer behavior, leading marketers to miss out on valuable insights only qualitative data can provide.

Qualitative research uncovers the “why” Using methods like interviews, focus groups and ethnography, qualitative research seeks to answer the “why” and “how” behind people’s experiences and behavior.

Qualitative data is typically as useful as quantitative data, but it requires more deliberate extraction of useful information since the research is more thought, opinion, or behavior-based.

Qualitative data can also be collected in a number of other ways, including interviews, panel groups, ethnography (participant observation), archival work, and document analysis.

Integrating qualitative and quantitative research can make your data more actionable, allowing you to improve customer experience and boost marketing efforts.