Yahoo

Procter & Gamble Chief Brand Officer Marc Pritchard reveals the ‘Widen the Screen’ initiative and its objective for Black media

Add Yahoo as a preferred source to see more of our stories on Google. The following is a transcript of the video below. Marc Lamont Hill [00:00:07] Hey, everybody. I’m here with Marc Pritchard. We’re ...
Forbes

LL Cool J Works With Procter & Gamble To Help Widen The Screen For Underrepresented Creators

P&G’s Marc Pritchard together with Central City Productions Chairman and CEO Don Jackson, McSilver Institute Executive Director Rosemonde Pierre-Louis, 8:46 Films director, Zoey Martinson and Rock the ...
Yahoo

LL Cool J And Proctor & Gamble Are Aiming To “Widen The Screen” For Black Creators

Add Yahoo as a preferred source to see more of our stories on Google. Hip-Hop legend and actor LL Cool J has partnered with Procter & Gamble (P&G) for Widen The Screen, the brand’s initiative to ...
adexchanger

Widen The Screen

To help programmatic ad dollars flow more easily to Black-owned publishers, Procter & Gamble builds multicultural audience segments and shares them with The Trade Desk to power private marketplace ...