To create a competitive advantage, the more successful employers are turning to work force segmentation as a solution for talent management, but there is still much room for growth. To create a ...

Segmentation is a marketing tool that is used to identify meaningful subgroups of existing and potential customers who are clustered around common, identifiable traits. For a while, segmentation ...

Purpose We examine the bi-directional nature of role segmentation preferences—preferences to protect the home domain from work intrusions, and to protect the work domain from home intrusions—and ...

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or ...

While the influence of land use and transport networks on travel behavior is known, few studies have jointly examined the effects of home and work location characteristics when modelling travel ...