Affordable options are driving bookings for short-term rental platforms, however. Theo Keith with Airbnb noted that the 2026 FIFA World Cup is set to become the "biggest hosting event in Airbnb's 18-year history".

Fox One is the newer and less proven bet. The service launched in August 2025 at $19.99 a month, bringing Fox News, Fox Sports, FS1, FS2, Fox Business, Fox Weather, Fox Deportes, Big Ten Network, local Fox stations and the Fox broadcast network into one direct-to-consumer product.

State leaders across the U.S. are extending bar and restaurant hours during the World Cup. They argue this will help local businesses and improve fan experiences.

FIFA finds itself in the spotlight over its ticket prices ahead of the World Cup in North America, which is set to be among the most expensive editions of the showpiece event. It also finds itself accused of collaborating with resale websites to sell tickets for the upcoming event.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The World Cup is finally here ...

Cristiano Ronaldo has bent football's record books into so many shapes that another landmark can almost feel routine but a sixth World Cup at 41 would be extraordinary even by his standards.

NBCU has already sold out of World Cup ad inventory, Miguel Lorenzo, Telemundo Enterprises’ senior VP/sports content, confirmed.