It's undeniable that YouTube is where culture happens. It's how people get their news, consume hours of video podcasts, and dive into fandoms that shape the way we see the world. From the U.S.

YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length. The company ...

YouTube is rolling out a “recap” feature to help users look back at the year gone by, along with looking back at the most popular topics and creators across the platform in 2025. Manthra Panchapakesan ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. YouTube has published its list of the top trending topics of 2025, ...

When it comes to watching videos on the internet, YouTube remains the most common place to do it. It’s been around since 2005, delivering a hub for video content and includes everything from the ...

Maddy Buxton, Culture & Trends manager at YouTube, discusses how creators and digital animation on the platform are global, fan-driven, popular among young adults, and driving innovation and ...

TikTok and YouTube are reshaping how audiences discover music in 2026, combining AI, creator engagement, and short-form video to elevate emerging artists. TikTok’s algorithm now rewards songs that ...

In 2026, short-form video dominates TikTok, YouTube Shorts, Instagram Reels, and emerging platforms like X and Threads, with algorithm changes, platform-specific features, and evolving audience ...

Breakdowns of viral trends powered by Influential data, plus actionable marketing tips By Gillian Follett. Updated on September 24, 2025. In today’s video-first social media landscape, where the ...