Watches don’t get much more vintage-inspired than the new Chronomaster Revival A385 chronograph from the storied Swiss watchmaker Zenith. A faithful throwback to the brand’s legendary 1969 El Primero, ...

Baselworld, the biggest watch event of the year, is happening now at the Messe Basel in Basel, Switzerland. We’ve got a team on the ground there to bring you the most exciting releases. Follow our ...

Zenith just dropped a timely (pun intended) reminder that you can, in fact, teach an old dog new tricks. The Zenith El Primero A386 was among the original three references of the model released in ...

The Zenith El Primero was launched just over 50 years ago, on January 10th, 1969. At the time, the company was still known as Zenith-Movado, and it had spent seven years developing the El Primero’s ...

I'll be frank that few people "in the watch world" quite understand why Zenith watches are producing timepieces branded with trademarks from the rock & roll band The Rolling Stones. No doubt, the good ...

The new El Primero 1969 “Tour Auto” limited edition watch is Zenith’s way to celebrate the 24th edition of Tour Auto, a renowned annual event that brings together some of the world’s most beautiful ...

Forbes contributors publish independent expert analyses and insights. Writer, editor, publisher and fan of all things handwritten. There are a variety of classic watches whose names are often uttered ...

Welcome to Watches You Should Know, a biweekly column highlighting important or little-known watches with interesting backstories and unexpected influence. This week: the Zenith El Primero. Imagine a ...

Much like our cars, we like our watches to be elegant, unfussy, and clean. Many modern watches go in the opposite direction with cluttered dials, chaotic color palettes, or oversized cases. Zenith's ...

Like many recent Zenith launches, the new Chronomaster Sport has roots in the brand’s historic archives, blending influences from three vintage models into an au courant sport watch. But there’s more ...

Zenith’s Chronomaster Sport chronograph has been such a hit since dropping back in January that the brand is expanding the collection with a new 18k gold model. The new model boasts the same upgraded ...