The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.

Samsung’s S95D 4K OLED TV can deliver stunning visuals even in spaces with bright lighting. A version of the TV with a cinematic 77-inch screen is available for more than 30% off during Prime Day 2025, bringing its price down to under $3,000.