Apple TV+ has put up its prices in the UK and worldwide for monthly subscribers, as the cost of streaming continues to rise. The platform's cost per month has gone up by £1 to £9.99 a month, though annual prices have stayed the same at £89 per year.

Apple TV+, known for psychological thriller "Severance" and other popular original shows like "Ted Lasso" and "The Morning Show," will raise its monthly subscription price by $3 starting Aug. 21. New subscribers in the United States will have to pay $12.

The last Apple TV+ price hike came in 2023, when the monthly subscription was raised from $6.99 to $9.99. The annual $99.99 rate for Apple TV+ is unaffected by the increase. Apple did not announce any new subscription plans alongside the price hike, meaning Apple TV+ will continue being the only streamer without an ad-suppported option.