Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, that’s included remodeling its country-style restaurants and retail stores. The company began ramping up this overhaul last year by swapping out older, more antique-filled designs with lighter paint and modern furniture.

After nearly 50 years in business, Southern country-themed restaurant Cracker Barrel has changed its logo, prompting the MAGA crowd to melt down over the company’s perceived swing to the left.

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 posts on social media including Donald Trump Jr.