How do we know if a species is heading towards extinction? Demographics help us understand the size, status, and behavior of populations. Broadly defined, demography is the study of the ...

This week's market activity remained relatively lethargic despite a plethora of news, both good and bad. This week is the heart of earnings season, and the results so far haven't been clear cut or ...

The Washington Post is releasing our latest public demographics report that includes both snapshots and trended data views of the gender, racial and ethnic composition of our workforce over a ...

I don’t know much about the afterlife, but that’s OK since your question kind of boils down to: “How many people have ever died?” There I can get you some answers. But first I want to start with a bit ...

Reliable marketing data is crucial for agencies looking to gain a more complete picture of consumers in a particular area. While marketing research can be quite expensive, there are free online ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. In this age of Big Data, when every retailer’s cup runneth ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...