Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

Expect to see new Pixel 10 phones, Pixel Watch 4 and a host of celebrities like Steph Curry and the Jonas Brothers.

Jimmy Fallon has appeared in a YouTube Short confirming he'll be hosting the Pixel 10 launch where Google will announce "secret" products.

The low point was when Google Hardware chief Rick Osterloh promised, essentially, one more thing, and all we got was an ill-defined role for Stephen Curry as a new Performance Advisor for Google Health. Curry wasn't even there in person. Instead, we watched a video of his mildly amusing, fake job interview.

Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.

The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

Google didn't need to make its own smartphone. Even though the company spent several years having other manufacturers build phones it could slap its "Nexus" branding on, selling hardware is not core to Google's business.