More analysis can help us to focus on exactly when the iPhone 17 series will go on sale, from the announcement of the keynote onwards.

Apple accidentally added its September 9 iPhone 17 launch invite on the Apple TV app, giving us a hint of what to expect in the event.

Apple iOS 26 launches September 2025 with iPhone 17, introducing Liquid Glass design, AI-powered features, smarter apps,

A year after discontinuing the rather disastrous FineWoven iPhone case, Apple will reportedly take a second shot at an

Strong financials, robust margins, and a healthy upgrade cycle position Apple for sustained growth. Read why I rate AAPL stock a Buy now.

The iPhone 17 is reportedly rumored to be announced in September, meaning Californians may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September of 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

The standard iPhone 17 could see some welcome display upgrades. At least one supply chain source claimed it will add a 120Hz variable refresh rate (ProMotion) display, which the Pro series has used since 2021.

Apple built a global retail empire to sell iPhone, but most Americans still buy their devices from mobile carriers.

Apple is planning to launch a new "TechWoven" line of cases for the iPhone 17 series, according to a leaker known as "Majin Bu."