MarketWatch polling suggests interest in Amazon’s super-sized Prime Day is muted. BofA analysts say the longer event suggests Amazon has more capacity to offer discounts, despite tariff fears.

Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.

The very best early Prime Day deals of 2025 are here, ranging from mattress and tech discounts to timely travel and luggage sales.