If your product doesn’t require a token to function, focus on achieving product-market fit (PMF) first. Launching a token too ...

The ‘Gen Z stare’ is more than a TikTok trend — it’s a real problem in the workplace and the job market ...

In an official document prepared for investors, Mercedes touts “the biggest product launch program in the history of Mercedes ...

CNN Underscored editors have a front seat for new product launches, so The Watch List is our collection of coming-soon standouts that are too good to keep to ourselves.

So you have a great idea for a new product or service. Congratulations! You’ve taken a major step, but you’re still a long ...

CNN Underscored editors have a front seat for new product launches, so The Watch List is our collection of coming-soon standouts that are too good to keep to ourselves.

Mercedes-Benz is set to launch 18 new models by 2026, including EVs, facelifts, and performance cars. From the S-Class to AMG ...

Your hard work doesn't stop once your product launches. To successfully take a product to market, you need to plan for six months pre-launch and six months (or longer) post-launch.

A product launch strategy defines several stages of the launch including development, internal testing, external testing, objective and goal setting, positioning, excitement building and event timing.

Product launch is an intense, stressful time, but careful planning can help reduce your stress and give your team a solid plan to help manage the intensity. If you cover these four issues early in ...

A product launch can generate new partnerships or business relationships. If your company is a startup, a successful product launch can lead to larger companies making offers to acquire your company.