Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

Innovation is hard. In fact, around 50% of the 60,000+ ideas in System1’s Test Your Innovation database score just 1.0 Star, signalling low sales potential, while only 5% reach the coveted 5-Star ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

Halloween is fast approaching, and ahead of every spooky season our favorite brands release their limited-edition Halloween products. Whether it’s seasonal flavors, creepy new textures, spookier ...

The most effective ads boost sales and drive long-term growth. They do it by making people feel more - building positive associations with a recognisable brand. We predict sales and growth impacts by ...

Services are conducted in accordance with ISO 20252 and MRS standards.

The biggest ideas and best thinking from System1, the innovative effectiveness agency driving brand growth.

From training as a doctor to marketing, Andrew applies a science-first approach to brand growth with a practical edge from his experience working in large FMCGs. A global thought leader on ...

From Churchill the bulldog to the Pillsbury Doughboy to Tony the Tiger, there are many classic characters that brands have leveraged over the years. However, over the last two decades, there has been ...

The marriage between music and advertising is a long, and overwhelmingly happy, union. And it’s a lot older than you might think – stretching back to the 16th century, at least. Back in the days of ...

Consistency is a well-known driver of brand-building – it’s hardly new news. Yet, despite its proven impact, a mystery remains: why do so few brands prioritise it? While that puzzle is still unsolved, ...

Our star rating predicts long-term brand growth based on an ad’s creative quality. We calculate star rating by measuring emotional response to each ad. This measure is based on Orlando Wood’s landmark ...