Yes Madam is also selling Sokora skincare and haircare online, testing whether a platform built on home visits can sell ...

PM Modi will address the two-day conference, which is expected to bring together 2,000 farmers, policymakers, diplomats and agricultural experts.

The 12-month deal will bring 20 golf tournaments to Unite8 Sports and ZEE5, with up to 120 hours of live coverage.

Gen Z is discovering an ingredient their grandparents knew well. Isabgol’s revival reflects a broader shift in how younger ...

In its fourth edition, the awards recognise excellence in content marketing across formats. Brands, agencies, creative ...

From changing its social media identity to taking the ‘Sweety’ campaign to print, Swiggy appears to be building a festive ...

How a multi-tier creator network generated over 289M+ combined views and massive reach during Diwali festive shopping rush.

Inspired by Indian culinary traditions, the blend combines notes of cardamom, saffron, rosewater and citrus with honey, ...

Indian brands moving over black, white and beige to personalise premium products for the Indian market, creating a ...

The 10th season will feature eight brides, with Rimple & Harpreet designing their looks and Kalyan Jewellers as the jewellery ...

The brand has made a campaign out of its counterfeit problem, raising questions about the economics of imitation and the ...

VIRTUE Asia, a full-service strategic and creative VIRTUE agency, has appointed Ambalika Sen as managing director, India, in ...