The product was approved by CDSCO after a Phase III clinical study in India that assessed its efficacy and safety in patients with Type 2 diabetes.
As part of the deal, its logo will appear on the back of players’ helmets, extending an existing platform into a high-visibility tournament setting.
The platform blends entertainment and informational content, with a music-led launch featuring Yo Yo Honey Singh that gained traction across digital platforms.
Created and directed by Soumik Sen, the latest series is produced by Studio9 with StudioNext and stars Arifin Shuvoo, Shantanu Ghatak and others.
The company also launched a campaign using the ‘number 8’ buzz to highlight the gap between time in bed and restful sleep, promoting eight hours of quality sleep.
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