Marketers waste 27% of ad budgets on fraud, and AI is making it worse. Here's how incrementality measurement protects your ...

ChurnZero's study of 580 leaders finds 81% say AI cuts manual work, but half can't consistently measure its impact on ...

Influ2 launched Audienscope Discover, which uses contact-level intent to surface new in-market accounts and complete buying ...

A single retargeting engine can miss shifting buyer intent, while multiple models can better capture fragmented customer behavior.

Skyword survey finds 45% of U.S. adults struggled to choose between brands because AI answers made them sound alike. Only 26% ...

Madison Logic CEO Keith Turco joins Demand Gen Report Nov. 18 to unpack AI, performance-driven marketing and the "Geek Chic" ...

StackAdapt expands cross-channel retargeting for ChatGPT Ads, letting brands connect AI ad engagement to CTV, display and ...

Circle & Square's Neeta Goplani explains why AI visibility alone won't fix your B2B pipeline and how to read buyer signals ...

Integrate MCP connects governed marketing data to the AI tools B2B teams already use, with ABM funnel tracking, MQL/SQL ...

Informa TechTarget will integrate Buyer Intelligence with Demandbase, giving joint customers person-level intent data to ...

Contentsquare's AI-first Experience Platform tracks human, LLM and AI agent journeys, adding Sense agentic AI and testing integrations.

Validity's Holiday 2026 Marketer Survey finds 72% of marketers are adapting subject lines and preview text as AI-generated ...