Our “Retail and Ecommerce Sales Benchmarks” series provides retailers with critical data to help benchmark their own sales against the market. In the Q2 2026 edition, we focus on our latest US ...

The news: OpenAI has hired its first-ever CMO, Kate Rouch, signaling an effort to step up its brand messaging and bring advertising to its products. Rouch has deep ties in the digital advertising ...

Creators are diversifying their revenue streams beyond influencer marketing. That’s a net positive for the creator economy, but it also puts some creators in direct competition with brands for ...

Advertising will join an elite group of industries that have reached such heights Worldwide ad spending has nearly doubled since 2016, and the outlook remains bright. Accelerating growth in 2023 and ...

The pandemic was disastrous for many retailers; we estimate that total retail sales worldwide plunged 2.8% in 2020. Though, while many physical stores were shuttered, digital retail sales soared by ...

Key stat: High delivery costs are the No. 1 aspect of online shopping that frustrates adults worldwide, according to H1 2024 data from DHL. Beyond the chart: Across all generations, free shipping is ...

Store brands grew 3.7% while national brands lagged at 1.1%, widening the value gap for inflation-hit shoppers.

The news: The US advertising industry is shedding jobs rapidly. Between August 2025 and August 2026, employees in advertising, public relations, and related services fell from 482.9 thousand to 476 ...

Gen Z’s digital ecosystem blends entertainment, commerce, and AI. As discovery fragments across channels, trust—not technology—becomes the deciding factor for brands seeking lasting consumer ...

Influencers have significantly more sway among Gen Z and social shoppers. Gen Z consumers are more than 2.5 times as likely to be swayed by celebrity and influencer endorsements of beauty products (30 ...

Connected TV (CTV) and streaming are now integral to how audiences consume content and how marketers build media strategies. A decade ago, streaming was a small, subscription-based slice of TV viewing ...

Livestream shopping gains steam in the US: Twenty-four percent of US consumers have participated in a livestream shopping event, up from 16% last year, which is why Shein and Zara are investing in the ...