The University of South Carolina is preparing for a major change in its athletics department, a uniform switch that will ...

Columbia, S.C. (USC SID)–University of South Carolina Athletics has agreed to a new 10-year partnership with Nike, a ...

The switch to the Swoosh is official. On Friday, South Carolina’s Board of Trustees approved the Gamecocks changing its apparel partners from Under Armour to Nike. It is a 10-year deal worth $70 ...

South Carolina will soon usher in a new era of apparel and branding. The Gamecocks are expected to make the switch from Under ...

The Gamecocks are the third SEC team to make a major uniform switch this offseason, joining fellow former Under Armour school ...

Some sports at South Carolina have actually been outfitted in years past by Nike — the very brand the Gamecocks are expected ...

South Carolina will approve a new athletic apparel agreement on Aug. 22. The Gamecocks are nearing the end of a 10-year deal with Under Armour.

The South Carolina-Under Armour contract was set to expire on June 30, 2026, with the contract stating that Under Amrour ...

For the first time since 2007, the Gamecocks will don a new athletics brand company officially making the switch from Under ...

Nike confirmed the news earlier in the day, revealing that her shoes will be available beginning in 2025. Wilson said how special it was to announce the news in South Carolina, where her ...

COLUMBIA — The initiative from Nike, Athlete Think Tank, has expanded to include elite coaches, including South Carolina women's basketball coach Dawn Staley. The Nike Athlete Think Tank 3.0 ...

Malia Obama, the daughter of former President Barack Obama, directed Nike's latest commercial for former South Carolina women's basketball star A'ja Wilson's new signature shoe. Wilson's new shoes ...